In our almost 20 years of experience we have found that the most successful organizations are those that pay great attention to the experience of the employees, as well as to the customer experience, and also those that address these two factors in an integrated manner. In this way, the brand perception and positioning is symmetrical and consistent for customers, suppliers and society, as well as for employees and shareholders.
Through the Company Experience® we align the company’s goals with the reality that its different audiences live, using in the most appropriate way all the levers available and, above all, seamlessly linking them together.
Company Experience® is a registered mark by BICG
Corporate culture is the core of the implementation of a Company Experience®. It is the oil that lubricates all the machinery and at the same time, the glue that holds everything together. If the culture does not respond to what we want to achieve, it is not possible to align the rest of initiatives towards a strategy that is only on paper. As Peter Drucker said, “culture eats strategy for lunch”.
STRATEGY OF A COMPANY EXPERIENCE
We analyse how the organization works now and how we want it to work in the future, identifying the opportunities for improvement and developing a concept which, focusing on the people, optimises the use of resources. From the results of the analysis phase, a global strategy of the ways of working specifically for the organization is created.
Our goal is to promote creative solutions using methodologies that have proven their efficiency in improving organizations. The way a company directs its processes is closely linked to what we outline as an added value contribution, or a contribution that aspires to add value. Tools such as “Lean” help purify waste or unnecessary complications that do not let what the company can provide flourish to be truly valuable. Other methodologies such as “Six Sigma” strengthen our processes and eliminate all possible errors.
It is logically relevant to understand how the company is organized, how the way or working is structured and how is the governance of the company structured. An organization that aspires to be agile and flexible has to be organized differently than one that aspires to be a benchmark of tradition, for example. A project oriented organization puts the focus elsewhere compared to other one that does repetitive tasks.
Workspaces and Environments
How structured is the methodological process that leads us to design an office in one way or another? Why do we not apply the same rigor as when designing a productive environment? Does the knowledge creation, collaboration or problem solving not serve any pattern that we can capture? To answer these questions, it is very important to incorporate the process of design and space planning in the overall transformation or creation process of an integrated Company Experience®.
INFORMATION AND COMMUNICATION TECHNOLOGIES
An alignment and a more proactive planning approach towards technology / digitization in our corporate world allows us to create a more consistent experience. We are not talking about expensive tools or infrastructures, but about providing a real focus on the usability of the tools that are available and that, in many cases, organizations already have.
The way we communicate is one of the pillars of what we want our Company Experience® to be. And deliberately we say “we want” because we know that communication is not enough to get what we want, but it is a necessary cause. In this context, it is important to align both communications: The internal and external communications must go hand in hand and, at the same time, reinforce each other.
This was the reason behind the creation of , the communication agency of BICG, in which we have prestigious and creative professionals with an extensive experience in building great brands, able to effectively project the positioning of the organization to both internal and external audiences. Who could be better than us, who contribute directly to the foundation and consolidation of corporate cultures, to take on this challenge?