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Born in Madrid, he buried his head in the Fine Arts College in Madrid in 1992, he graduated years later and practically out of college he joined FCB / Tapsa as Art Director.

He was ready to dance, and yes, he did it very well… Six years later he became Creative Director. Responsible for coordinating accounts such as TVE, Caja Madrid, Kia Motors, Jeep, Balay, Amena, Flex, Nintendo, San Miguel, Carlsberg, Endesa, Brekkies, Iberdrola, Dodot, Old Factory, Vodafone, Fancine (Festival of Fantastic Film Málaga), Cinfa and Iberia; among others.

His work has been recognized and awarded in the most important creative festivals in the world, Cannes, Clio Awards, FIAP, El Sol Festival Iberoamericano, Laus, Eurobest, New York Festival, C of C, The Advertising Museum, The Pacifier, EFI , AMPE, JCDecaux among others.
After 17 years in a large agency he decided to make the leap to a new exciting journey as Creative Director at Alibey, for clients such as Sandoz, Mark Maddox, Agbar, Santander Financial City, Cuatrecasas…